Current 2021 Toyota Prius Hatchback Special offers

Starting at $25,520*

The standard features of the Toyota Prius L include 1.8L I-4 121hp hybrid gas engine, 2-speed CVTi-S CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), side seat mounted airbags, curtain 1st and 2nd row overhead airbags, rear side-impact airbag, driver knee airbag, airbag occupancy sensor, automatic air conditioning, 15" aluminum wheels, cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control, VSC electronic stability.

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Finance Offer


Get 0.9% APR for 60 months on a 2021 Prius

Manufacturer Offers

Get 0.9% APR for 60 months on a 2021 Prius
  • 0.9% APR for 24 months
  • 0.9% APR for 36 months
  • 0.9% APR for 48 months
  • 0.9% APR for 60 months
  • 1.9% APR for 72 months

Applies to select new 2021 Toyota Prius.   See Trims

Disclaimer(s):
  • Qualified buyers can finance a new 2021 Prius at 0.9% APR for 60 Months. 0.9% APR for 60 monthly payments of $17.05 for every $1,000 financed. Terms available on approved credit For only very well qualified customers/lessees through participating Toyota dealers and Toyota Financial Services (TFS). No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer’s stock and terms subject to vehicle availability. Cannot be combined with Customer Cash, Lease, Lease Subvention Cash. See your participating Toyota dealer for details. Offer available in CT, NJ, NY regardless of buyer's residency; void where prohibited. Expires 06-01-2021. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation.ToyotaCare Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Valid only in the continental United States and Alaska. http://www.toyota.com/toyota-care/. The Toyota College Graduate $500 Rebate Program is effective 05-04-2021 through 06-01-2021. See more details: https://www.buyatoyota.com/greaterny/offer-detail/?offerid=multiple_vehicle_330708. The Toyota Military $500 Rebate Program is effective 05-04-2021 through 06-01-2021. See more details: https://www.buyatoyota.com/greaterny/offer-detail/?offerid=multiple_vehicle_330709. Truth in Lending Act Disclosure: Down payment will vary with APR and credit. For example, 0.9% APR with $2,500 down payment provides for 60 monthly payments of $17.05 per $1000 financed for qualified buyers. 0.9% APR for a term of 24 months corresponds to a monthly cost of $42.06 per $1000 financed. 0.9% APR for a term of 36 months corresponds to a monthly cost of $28.16 per $1000 financed. 0.9% APR for a term of 48 months corresponds to a monthly cost of $21.22 per $1000 financed. 1.9% APR for a term of 72 months corresponds to a monthly cost of $14.71 per $1000 financed. The rates described are for estimation purposes only; you may not be able to finance at this rate.
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Cash Offer


Get $1,500 Customer Cash on a 2021 Prius

Manufacturer Offers

Get $1,500 Customer Cash on a 2021 Prius
  • $1,500 cash back

Applies to select new 2021 Toyota Prius.   See Trims

Disclaimer(s):
  • Get $1,500 Customer Cash on a new 2021 Prius Cash from Toyota Motor Sales U.S.A., Inc. on select models of the new 2021 Prius from participating dealer’s stock and subject to vehicle availability. Cannot be combined with TFS APR Cash, TFS Lease Cash, APR, Lease, APR Subvention Cash, Lease Subvention Cash. Offer available in CT, NJ, NY regardless of buyer's residency; void where prohibited. Expires 06-01-2021. See your participating Toyota dealer for details.ToyotaCare Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Valid only in the continental United States and Alaska. http://www.toyota.com/toyota-care/. The Toyota College Graduate $500 Rebate Program is effective 05-04-2021 through 06-01-2021. See more details: https://www.buyatoyota.com/greaterny/offer-detail/?offerid=multiple_vehicle_330708. The Toyota Military $500 Rebate Program is effective 05-04-2021 through 06-01-2021. See more details: https://www.buyatoyota.com/greaterny/offer-detail/?offerid=multiple_vehicle_330709.- Includes AWD Models- Excludes Prime
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Lease Offer


Lease a 2021 Prius for $239 for 36 Months.

Manufacturer Offers

Lease a 2021 Prius for $239 for 36 Months.
  • $239 per month for 36 months
  • $2,999 cash due at signing

Applies to select new 2021 Toyota Prius.   See Trims

Disclaimer(s):
  • Qualified lessees can lease a new 2021 Prius Prius LE AWD-e 1.8L 4-Cyl. ECVT Hybrid Model 1263 for $239 per month for 36 months with $2,999 Due At Signing. Based on 10,000 miles/yr. Security Deposit waived. Lease excludes tax, title, license, registration fees, and dealer options and charges. Terms available on approved credit through participating dealers and Toyota Financial Services (TFS). Not all customers/lessees qualify. Lease example based on 2021 Prius Prius LE AWD-e 1.8L 4-Cyl. ECVT Hybrid Model 1263 with MSRP of $28,299, net capitalized cost of $24,508, and a lease end purchase amount of $16,979. $2,999 Due At Signing includes $2,760 customer down payment and first month's payment of $239. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer’s stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS APR Cash, TFS Lease Cash, Customer Cash, APR, APR Subvention Cash. Offer available in CT, NJ, NY regardless of buyer's residency; void where prohibited. Expires 06-01-2021. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust.Lease does not include taxes, license, title fees, acquisition fee of $650, insurance, regionally required equipment and other dealers’ charges are extra and not included in the amounts shown. Closed-end lease. Payment may vary depending upon final transaction price.ToyotaCare Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Valid only in the continental United States and Alaska. http://www.toyota.com/toyota-care/. The Toyota College Graduate $500 Rebate Program is effective 05-04-2021 through 06-01-2021. See more details: https://www.buyatoyota.com/greaterny/offer-detail/?offerid=multiple_vehicle_330708. The Toyota Military $500 Rebate Program is effective 05-04-2021 through 06-01-2021. See more details: https://www.buyatoyota.com/greaterny/offer-detail/?offerid=multiple_vehicle_330709. Cannot exceed 10000 miles per year.
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Promotion Offer


Get a $750 Uber Driver Discount On Top Of Existing Offers.

Manufacturer Offers

Get a $750 Uber Driver Discount On Top Of Existing Offers.

Applies to multiple models.   See Trims

Disclaimer(s):
  • Can be combined with Toyota cash back, APR financing, or leases! On approved credit. Terms and Conditions apply. See participating dealer for details. Offer ends 07-06-2021.New, unused and unlicensed Toyota vehicle purchased or leased from dealer’s ground stock inventory.$750 on all model years:• Camry (Gas, Hybrid)• Avalon (Gas, Hybrid)• Prius Family (Liftback, Prime)• Corolla Family (Gas, Hybrid, Hatchback)• Sequoia• Sienna (Gas, Hybrid)• Yaris SedanCustomers must:1. Purchase or Lease a New, Unused or Unlicensed eligible model (as specified above) from ground stock inventory through a participating Toyota Dealer.2. Provide a copy of their Uber Driver Profile page showing an ACTIVE status.3. Incentive is available to any qualifying Uber Driver with an active status regardless of financing/leasing source.Program is compatible with other Toyota Incentives offered during the program period.Retail purchases are eligible for Toyota Care.1) Offer valid on all eligible purchase or leases during eligibility dates specified on these guidelines.Offer valid on any new, unused and unlicensed, eligible model (as specified above) purchased out ofdealer’s ground stock inventory during the program period and registered with the appropriate state motorvehicle department. Fleet purchasers are excluded.2) Must be 18 years of age and have a valid driver's license3) Offer void where prohibited4) Ineligible sales:• All category “J” car and truck sales• All TMS Special Purchase Program (Type Sales Code 02) car and truck sales• Vehicles reported sold during the program period and subsequently rolled back• Vehicles sold in violation of Toyota’s export policy• Vehicles traded from one dealership to another are ineligible for the trading (sending) dealership• All vehicles sold to conversion companies• Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to the ultimate consumers during the program period• Vehicles that are not officially registered with the appropriate state motor vehicle department• Vehicles utilizing dealer or other similar plates which preclude the need to register the individual vehicle with the appropriate state motor vehicle department• Vehicles placed in dealer demo service• Vehicles purchased through authorized Toyota auctionsGuidelines on Ineligible SalesThe following sales will be ineligible unless explicitly approved by Toyota Motor Sales, USA, Inc.• Vehicles registered to any Toyota distributor or dealership or to any business corporation in which any Toyota distributor or dealership has ownership interest.• Vehicles sold to a Distributor-owned or Dealer-owned rental company.• Sales of more than 20 vehicles of the same series/model to any one account in the same program month.• All certificates are subject to audit. Any rollback or invalid certificates will be charged back to the selling dealer.• All matters of program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc.• Toyota Motor Sales, U.S.A., Inc. reserves the right to change specifications of this offer at any time without incurring obligations.Offers may vary by region. Offer ends 07-06-2021