New Toyota Prius Prime in Lockport, NY

Learn More About the All-New 2023 Prius Prime
with Basil Toyota

Savvy Lockport, NY, area shoppers looking for fuel efficiency and a small footprint in their next car have always been drawn towards the Toyota Prius. But you can add stylish and sporty to the list because the 2023 Prius Prime is all new for 2023 and gets some radical new styling. Explore the plug-in hybrid 2023 Prius Prime with Basil Toyota today.

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** Price(s) include(s) all costs to be paid by a consumer including $399 documentation fee, except for licensing costs, registration fees, and taxes.


The 2023 Prius Prime features a look that's sure to impress Buffalo area drivers. Toyota gave it a massive refresh, with the idea that it should improve not only the performance and technology of the outgoing model but also create a vehicle that appeals to emotions. Therefore, it sits two inches lower and measures one inch wider and longer than the old Prius. A repositioned battery pack gives the vehicle a low center of gravity and more athletic handling prowess.

An all-new solar roof provides onboard charging to the Prius Prime when parked. This clever system is responsible for powering accessories, like air conditioning. New paint colors accentuate the Prius Prime's extroverted design, like Wind Chill Pearl, Supersonic Red, and Guardian Gray.

Performance and Range

The new Prius Prime gets vastly increased performance capabilities for the newest model. A 2.0-liter four-cylinder pairs with electric motors to generate 220 horsepower - nearly 100 horsepower more than the outgoing model. This allows the 2023 Prius Prime to achieve a zero to 60 mph sprint in just 6.6 seconds. A smooth and responsive continuously-variable transmission provides snappy acceleration around town and quick power delivery on the highway.

Though the 2023 Prius Prime hasn't been tested by the EPA yet, Toyota promises a 50% increase in range for Grand Island area drivers thanks to a new lithium-ion battery pack. The estimated range is between 35 and 40 miles of all-electric driving. Of course, if you don't have anywhere to plug in, that's okay - the Prius Prime will continue to operate as a normal hybrid vehicle.

Interior and Technology

Orchard Park customers looking for cutting-edge technology will find it inside the 2023 Prius Prime. An optional 12.3-inch Toyota Audio Multimedia system supports wireless Apple CarPlay and Android Auto compatibility, making staying in touch easier than ever. And you'll always be current, thanks to over-the-air updates. Connected Service Drive Connect is also available, allowing drivers and passengers to access the Intelligent Assistant, Cloud Navigation, and Destination Assist. Intelligent Assistant is your companion and navigator, allowing voice commands like "Hey Toyota" to configure various vehicle functions or start navigation.

Inside, the Prius Prime features a SofTex and leather-trimmed steering wheel, and higher trims feature SofTex seats with sporty designs and aggressive bolstering. Williamsville area drivers will love the many cupholders and six USB charge points spread throughout the cabin.

Safety Features

Toyota Safety Sense gives Amherst area Prius drivers some incredible peace of mind from behind the wheel. Proactive Driving Assist is the newest addition to this suite of driver assists, which allows the vehicle to brake gently into curves and provide steering input in some situations. Features included in Toyota Safety Sense include a pre-collision system with pedestrian detection, lane-departure alert, dynamic radar cruise control, lane-tracing assist, road sign assist, and more.

Trim Levels

The 2023 Prius Prime is available in three different trim levels:

  • SE
  • XSE
  • XSE Premium

Reserve Your 2023 Prius Prime Today

Can't wait to see the new Prius Prime in person? Neither can we! Call or stop by the dealership today to reserve your spot in line or learn more about this incredibly exciting next-generation Prius. We look forward to meeting with you.

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  1. Basil Toyota

    6157 S. Transit Road
    Lockport, NY 14094

    • Sales: (716) 625-8444
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